21-24 May, 2019

Trade Mission to Canada

Explore the Market. Find New Customers, Partners, Suppliers and Investors.

Trade Mission to Canada

Come and explore Toronto, Mississauga and Hamilton with other C-Level Executives with the International Trade Council. Learn about doing business, explore the market, gain exposure to the business culture, meet with potential customers and find new partners. This four day trade mission will take place across three cities in Ontario, Canada.

Trade Mission Starts in:

Why Participate?

Direct access to high-level business and government officials suited to your needs

Personalized list of trade leads for each delegate - based on their individual / unique needs

Personalized pre-arranged business-to-business meetings for each delegate based on their unique business needs

Personalized online calendar of your scheduled 1:1 meetings

Personalized market research report for each delegate

Presentation of each delegate's business in separate half day Export Cafe'

Free admission to Collision - valued at $610 USD - includes all conference streams

Personalized / tailored networking events with government officials and local business executives

Participation in the Ontario Business Opportunities and Doing Business in Canada Seminars

Hands on and up-to-date market information from senior officials and Canadian industry leaders

Logistical support from experienced trade commissioners

Beneficial intra-group exchanges

Multiple networking events across 17 different streams together with Collision

Educational and cultural experiences

The opportunity to meet other CEO's / Presidents from leading companies across the world who will also be visiting Canada to take part in the trade mission

Press releases and social media support - highlighting the attendance and meeting needs of each delegate

Delegate corporate profiles distributed to 60,000+ C-Level executives in Ontario, Canada

All delegates will also be provided with free access to Collision – North America’s fastest growing tech conference, attracting over 25,000 leaders from the technology community each year, bringing together over 450+ speakers, 500+ investors and 1,000+ startups from over 120 countries. Past speakers have included Al Gore, Anjali Sud, Wyclef Jean, Sophia Bush, Damon Wayans Jr. and Brad Smith.

Positive effects of International Trade Council Trade Missions include higher sales revenues, lower procurement costs and better sourcing, education, cultural/international business savvy, preparedness, professional development, visibility/goodwill and perspective. An additional benefit is that the mission participants develop close friendships among themselves and a useful, professional network.

Who Will You Meet?

The Trade Mission aims to bring participating foreign companies into contact with potential agents, importers, distributors / wholesalers, retailers, joint venture partners, licensees, local businesses, and government agencies in the Canada. Delegates are asked to tell the Council’s Trade Commissioners the industries they’re looking to connect with and the job-title / profile of the appropriate decision-makers.  Council staff will then undertake a study to find the most appropriate companies who are qualified to meet the specific needs of each delegate and schedule 1:1 meetings with those organizations.

Where Does The Mission Go?

The Trade Mission takes delegates to Toronto and the neighboring cities of Mississauga and Hamilton. These cities combined have a population of almost 3.45 million people and are home to major businesses involved in  the fields of healthcare, manufacturing, logistics, transportation, information technology, finance and education.

Who Should Participate

We’re looking for highly ambitious businesses who’ve been trading for a minimum of two years and have plans to increase customer base, employ more people and expand to new markets (including the designated market) in the next 24 months. You can come from any industry as this is a multi-sector trade mission.

Each Trade Mission is Limited to 25 International Delegate Organizations

This limit allows our trade commissioners to create personalized market research, targets/leads lists, site visits and other activities for each delegate. This is a multi-sector trade mission, so no two delegates are alike. Council trade commissioners carefully research the objectives of each delegate and set appointments according to those needs. Limiting the number of attendees also allows the Council to circulate each attendee profile to our 60,000+ contacts across Ontario without ‘flooding’ those local executives with too many options for meetings.

Country Familiarization and Opportunity Workshops:

Export Cafes:

Networking Lunches:

1:1 Meetings For Each Delegate

Early-bird discounts available. Register before 15th April, 2019.

Why Ontario, Canada?

Ontario is at the center of one of the most stable and competitive business environments in the world and is an example of what the future should look like. A livable space with the comforts and quality of life, a high standard of living, a stable and competitive business environment and talented people (8% of Ontario adults possess a post-secondary education – a rate higher than any OECD country.) Canada has the world’s most stable banking system, is ranked the second most politically stable and is rated among the top three best countries for business.

Ontario accounts for 40% of Canada's Economic Activity

In the 20th century, Ontario’s economy was built on the strength of traditional industries: natural resources, manufacturing, farming and food production. Those mainstay sectors remain vibrant, even as they retool to apply new technologies and innovations to compete in the digital age. But Ontario is also where the new economy has emerged in force. It’s where financial services are broadening into fintech and revolutionizing the way we invest. Where artificial intelligence is ushering in the era of safer, cleaner connected transportation. And where stem cell research is leading to a world where they cure and even prevent deadly diseases.

Ontario is at the core of the North American market

Ontario lies in the core of the North American Free Trade area, which includes more than 460 million people and generates a combined gross domestic product of more than $18 trillion (purchasing power parity, current international $). In 2016, more than C$ 1.8 billion crossed the Canada-U.S. border each day and Ontario-US trade accounted for approximately C$ 919 million of that amount.

Increasing Business Prosperity

The estimated Business Prosperity Index for 2018 for all Ontario businesses is 58.1 percent, an increase of 1.8 percentage points since 2017. The 2018 results are expected to be driven by improved profit performance and an increase in non-residential construction activity that offset the decline in residential construction activity. Sectors that have had the greatest impact on the Ontario business prosperity landscape since 2001 are:
  • Construction, wholesale and retail trade (industries driven by population growth);
  • Professional, scientific and technical services; and
  • Financial asset and debt-driven industries.

Located at a Connecting Point to the USA

Toronto is conveniently located only 159 kilometers from Buffalo (New York – USA), 371 kilometers away from Detroit, Michigan (a major freight hub), and 757 kilometers from New York, New York.

Toronto is the fourth-largest city in Canada and the USA

Most people don’t realize Toronto is the fourth-largest city in North America. Only Mexico City, New York City and Los Angeles are larger. Mississauga is the 6th largest city in Canada and Brampton is the 8th largest city in Canada.  The distance between Mississauga and Toronto is only 28 kilometers and Brampton and Toronto are only 44 kilometers apart.

Home to 2 in 5 Canadians

With a population of more than 13.5 million, Ontario is home to about 2 in 5 Canadians. More than 85% live in urban centres, largely in cities on the shores of the Great Lakes.

Toronto is North America's 2nd most competitive financial center

Toronto is the second most competitive financial center in North America, according to the Global Financial Centers Index (GFCI). Toronto ranks ahead of Chicago, Boston and San Francisco and sits eighth globally.

Toronto is the most sustainable city in North America

The Sustainable Cities Index, carried out by the Center for Economics and Business Research (Cebr), rated Toronto as North America’s most sustainable city. Toronto ranked particularly well in ‘environmental performance’, finishing first in North America and ninth globally.

Toronto is one of the most future-ready cities in the world

There is good reason Cisco chose Toronto as the location of its first innovation center in North America. IHS Economics ranks Toronto 11th in a list of Future Ready Economies, ahead of New York City (17th), Hong Kong (25th) and Tokyo (32nd). Meanwhile, FDi, a division of the Financial Times, ranks Toronto a top five ‘city of the future’ and KPMG and Oxford Economics rank Canada the most ‘change-ready’ country in the Americas.

Toronto is one of the most multicultural cities in the world

With more than 200 languages spoken and about half of its citizens foreign-born, Toronto is often called one of the most multicultural cities in the world.

Toronto is a global top 20 start-up ecosystem

Owing to its high ratings for performance, availability of funding and entrepreneurial experience, Compass rates Toronto one of the best start-up ecosystems in the world.

Toronto is home to one of Canada's largest inland ports

The Port of Toronto, one of Canada’s largest major inland ports, is situated on the northwest shore of Lake Ontario. Its location at the doorstep of downtown Toronto provides access to 25 per cent of Canada’s population and is no more than 1300 km from many of North America’s largest cities.

Vast, Young and Diverse

A diverse population of more than 14 million, (and growing every year) Ontario is home to 40% of Canada’s population and one of North America’s largest jurisdictions. In fact, if Ontario is also younger than the rest of the G7. Millennials, those aged 18 to 34, are the largest generation in many of Ontario’s largest cities, including Toronto, Ottawa and Kitchener-Waterloo. Indeed Ontario has welcomed people from more than 150 countries, a diversity expressed in the symphony of languages spoken on the streets.

Competitive Business Environment

In Ontario, you’ll save on some of your biggest business costs, money you can use for further investments, innovation and growth. The convergence of IT with traditional sectors, has drawn attention to Ontario’s talent advantage. Comparable high quality talent found in top U.S. IT hubs such as Boston or New York is available in Ontario at a fraction of the cost, up to 45% less.

Snapshot of Ontario, Canada

Ontario is a study in contrasts. The varied landscape includes the vast, rocky and mineral-rich Canadian Shield, which separates the fertile farmland in the south and the grassy lowlands of the north.


Ontario is part of the North American manufacturing heartland. Examples of Ontario’s key manufacturing industries include autos, information and communications technologies, biotech, pharmaceuticals and medical devices. Here are some key facts about Ontario’s manufacturing sector:
  • Ontario is the largest sub-national automotive assembly jurisdiction in North America
  • according to Statistics Canada, 88% of Ontario’s vehicle production was exported (2011 figures), with almost all of the exports destined for the United States
  • in 2011, Ontario’s manufacturing businesses shipped more than $258 billion
  • after California and Texas, Ontario has the most manufacturing employees of any jurisdiction in Canada and the United States


Ontario has more than half of the highest quality (“Class 1”) farm land in Canada. There are 51,950 farms in Ontario (Census of Agriculture, 2011) and they make up almost one-quarter of all farm revenue in Canada. Ontario’s agricultural production includes:
  • fruit crops, such as grapes, apples, berries and other tender fruits
  • vegetables
  • cash crops, such as soybeans, corn, mixed grains, forage crops, wheat and barley
  • commercial poultry, hog, dairy and beef cattle farms
  • flowers and other ornamental plants


Ontario’s forests play a major role in the province’s economy. They contribute to a good standard of living by supporting more than 53,000 direct jobs in the forest industry (2011). In total, the forestry sector supports almost 200,000 direct and indirect jobs across 260 Ontario communities.


Mineral production in Ontario was more than $10 billion in 2011. The mining industry in Ontario is a global leader in productivity and has world leading environmental standards. Ontario is among the top 10 producers in the world for nickel and platinum group metals. The province is also a significant producer of gold, copper, zinc, cobalt and silver. Southern Ontario produces non-metallic minerals including salt, gypsum, lime, nephelinesyenite and structural materials (sand, gravel, stone). The sedimentary rocks of the south are also the site of Ontario’s oil and gas industry.

Services industry

Although Ontario is a manufacturing powerhouse, the services sector is the largest part of Ontario’s economy. It employs 79% (or 5.3 million people) of the province and makes up 76.9% of the province’s economy. Examples of Ontario’s major services sector include business and financial services, professional and scientific technical services, and arts and culture.

Trade Mission Schedule

7:30am – 8:00am

Assemble at Chelsea Hotel, Toronto & Transit to Meeting Venue (YWCA, 87 Elm Street)

8:00am – 8:15am

Opening Remarks by Chairperson for Ontario, Canada and Officials from Toronto and Official Photos of Delegates

8:15am - 10:00am

Doing Business in Ontario Seminar Covering Economy, Business Culture, Government Initiatives, Intellectual Property Protection, Industry Clusters etc.

10:00am - 10:30am

Transit to Enercare Center, Toronto – for Collision conference streams

10:30am – 12:30pm

Time allocated for Collision seminars and scheduled meetings

12:30pm – 1:00pm

Set up for Export Café at Meeting Venue (YWCA ,87 Elm Street)

1:00pm – 2:00pm

Networking Lunch: Meet with Top C-Level Executives from Ontario, Canada

2:00pm - 5:00pm

EXPORT CAFÉ: Opportunity for Delegates to meet with local CEOs in round-tables

8:00pm – 10:30pm

Collision night conference:

Trade mission attendees will take to the streets of Toronto to explore the city and create new connections along the way together with Collision delegates. From street parties to more intimate networking events, Night Summit has something for everyone.
8:30am - 5:00pm

Pre-Scheduled 1:1 Meetings and Site Visits / Collision conference streams

8:00pm – 10:30pm

Collision night conference:

Trade mission attendees will take to the streets of Toronto to explore the city and create new connections along the way together with Collision delegates. From street parties to more intimate networking events, Night Summit has something for everyone.
7:30 AM

Assemble at Chelsea Hotel, Toronto for Bus Pickup

7:45 AM

Group Transit to Mississauga, Ontario

8:30am - 8:45am

Arrival at Venue in Mississauga (Head Count)

8:45am - 9:15am

Set up of Export Café

9:15am - 9:45am

Registration of local CEO’s for Export Café

9:45am - 10:00am

Opening Remarks by Chairperson for Ontario, Canada and Local Officials from Mississauga

10:00am - 10:30am

Introduction of Each International Delegate and 1 Minute Elevator Pitches

11:00am - 1pm

EXPORT CAFÉ: Showcase Opportunity for Delegates to meet with CEOs from Mississauga

1:00pm - 2:00pm

Lunch Break

2:00pm - 6:00pm

1:1 Meetings

6:00pm - 7:00pm

Transit back to Chelsea Hotel, Toronto

8:00pm – 10:30pm

Collision night conference:

Trade mission attendees will take to the streets of Toronto to explore the city and create new connections along the way together with Collision delegates. From street parties to more intimate networking events, Night Summit has something for everyone.
9:00 AM

Innovation Road trip to the City of Hamilton

Assemble at MaRS, 661 University Ave., Toronto for pickup and travel to Hamilton.
  • Bus Pick-Up (South-East Corner of University Ave. & College St.)

Arrive at the Atrium @ MIP (McMaster Innovation Park)

  • See the “city on display” at the various booths and stations
  • Meet companies looking to hire, government agencies, entrepreneurs, and start-ups
  • Experience 3D-VR tours
  • Learn how Hamilton is changing and evolving Canada’s industry and innovation landscape
  • The Atrium@MIP experience will be available all day
11:00am - 2:45pm

B2B meetings with funding agencies, resource leads (legal and accounting) and companies (including Pipeline Studios, Stryker Canada, etc.)

12:00pm - 1:30pm

Enjoy lunch on the patio at the Bier Garden

1:00pm - 2:45pm

Tours of the MIP facilities

2:45pm - 3:00pm

Closing remarks, gift bags, and a souvenir: a locally crafted beer, to-go!


Board the bus back to downtown Toronto

Benefits of Attending the Trade Mission to Ontario, Canada

Free With Attendance

All attendees will be provided with:

The opportunity to meet with delegates, CEO's and officials in Canada's top cities of Toronto, Mississauga and Hamilton

A minimum of 5 pre-scheduled appointments with companies and contacts appropriate to their target market - $500 in value

Customized research on import/export trends relevant to your industry - $650 USD in value

Free admission to Collision Conference, including access to business matching, networking events and workshops - $610 in value

Entry to official networking events in Toronto, Hamilton and Mississauga- $480 in value

Entry to the 'Doing business in Ontario seminar - $450 in value

Delegate working lunches - $195 in value

Showcase of each delegate business at a half day Export Cafe - $690 in value

A customized list of trade leads from Ontario and Canada - $495 USD in value

An electronic database of 34,000 Canada-based traders, retailers, wholesalers, manufacturers, importers and exports - $1000 USD in value

1 free press release distribution to major media outlets about their attendance at the Trade Mission - $95 USD in value

Full page advertisement in the Mission Delegate booklet - circulated to more than 30,000 local CEO's - $615 USD in value

Support for the Mission

Scheduled One-to-One Meetings

Prior to the Trade Mission you will be contacted by an accredited International Trade Council Export Consultant who will work to understand your business, your market potential and your desired target audience. They will then set appointments for you for the Trade Mission.

How Council Staff Schedule Meetings

  1. The Council has access to all importer/exporter records for Canada for 2018 and the preceding 5 years. We also have our own database of 50,000+ CEO’s from across Canada (Approximately 20,000 from the Greater Toronto Region) as well as access to the database of all companies registered in Ontario.
  2. Council trade commissioners use this information to locate existing buyers of products and services similar to those offered by our delegates. This information is then matched against the correct job titles in each company (CEO’s, CFO’s, Procurement Personnel) and a short-list of potential targets prepared.
  3. Delegate profiles and a request for a meeting is then circulated via email to each matching target. This is followed up by a telephone call by Council trade commissioners.
  4. Canadian companies who agree to meet the delegates are re-confirmed via email and entered into the delegates online calendar / customized meeting schedule.
We also strongly advise that you also use any contacts you may have or are looking to establish, to arrange your own meetings. Businesses that have the most success on our missions have always done a mix of meetings they have sourced as well as those arranged via the Council. (Delegates will also have access to schedule their own 1:1 meetings among Collision attendees using the App provided by Collision).

Pre-Mission 1:1 Conference

A Trade Commissioner will contact you to better understand your mission objectives, the types of organizations that you’d like to meet and your expected outcome at least 1 month prior to the Trade Mission. This briefing may include advice on how to do business in Canada. It is also an opportunity to  discuss the Mission logistics and connect with other participants.

Shared Market Intelligence

Businesses attending the Trade Mission will have different levels of experience in the market.  Those new to the market will benefit from the experiences of others.  Members of the Trade Mission are invited to join other members of the group and our sponsor’s representatives each evening for dinner which provides an opportunity to discuss issues and ideas.

Mission Booklet - Distributed to 30,000+ Executives in Ontario, Canada

The Council will produce a booklet containing the corporate profile of each delegate organization  taking part in the Mission.  The images, text and contact details will be approved in consultation with yourself.  If you’re successful in your application we’ll ask you to supply a high-resolution company logo, 1/2 page corporate profile, head and shoulders photo and 1/2 page biography to include in the brochure.

Press Coverage

We’d like to promote your connection with the Trade Mission. Therefore, if you’re successful in your application we’ll share your details with our public relations team.

Register for the Trade Mission now!

Secure your place before all spots are taken and lock in the early bird discount.

Register for the Trade Mission

Early Bird Pricing for Non-Council Members

Offer applicable for non-Council members who register and pay before the 15th April, 2019.Register Now

Early Bird Pricing for Trade Council Members

For International Trade Council Members who register and pay before the 15th April, 2019. Register Now

Standard Pricing After 15th April, 2019

Standard non-member pricing for those who register after the 15th April, 2019.Register Now

Need additional information? Want to take a colleague along at a discounted rate? Get in touch with one of our trade commissioners to discuss your specific needs.

Government Grants and Subsidies

Various international governments provide grants for exporters of various sizes looking to enter new markets. These grants will often partly pay for expenses incurred in attending trade missions (usually on a reimbursement basis). You can check here to see if a grant is available for companies incorporated in your jurisdiction. http://www.tradecouncil.org/2019-export-development-trade-mission-assistance-grants/ Note: You will have to make the application directly with the appropriate government agency where you are incorporated. While the Council can provide proof of your attendance on the trade mission and official receipts on request we cannot complete the application for a grant on your behalf.

Services Not Included in Ticket Price

Airfares and Accommodation Costs

It is the responsibility of each delegate to book and pay for their own airfares, accommodation and meals outside of the scheduled welcome dinner, after 5 drinks and networking breakfast. We will recommend a 4* hotel where the Council will conduct its opening ceremony, presentations, panel discussions, export cafe and business round-tables.  You can make your own travel arrangements but it is recommended that you stay in the mission hotel in order to make the most of the networking opportunities. Please do not book any travel or accommodation prior to receiving conformation of your place on the Trade Mission. The Council can assist in booking airfares and accommodation where requested. (The preferred hotel is Chelsea Hotel in Downtown Toronto – special rates apply if booking via the Council. Please note, however, that most hotels will be full the week of the trade mission so you must book early).


Trade Mission members are strongly advised to take out adequate travel and sickness insurance.  We always recommend that this insurance includes cover for cancellation of the visit for reasons beyond the control of the International Trade Council.  If a mission is cancelled for reasons beyond our control, the International Trade Council can take no responsibility for any loss you may incur.


Please check necessary individual health precautions for the countries of the market visit with your local travel nurse.  The International Trade Council accepts no responsibility for advice in this specialized field.


The Council will issue an official Letter of Invitation to those participants who do require a visa to enter Canada.  Before you travel to Canada, please check your visa requirements and make sure you have a valid visa if needed, or if your passport needs to be valid for a minimum period. Holders of non-standard passports and travel documents may also have different entry requirements: find out if you need to apply for a visa to Canada and learn about other passport requirements.

Terms and Conditions of Participation


If you decide not to join the Trade Mission, and inform us by fax, letter or email, arriving on or before the 10th April 2019 we shall refund 50 percent of the Mission participation fee.  After the 10th April 2019 there will be no refund and you will be liable for the entire trade mission fee [regardless whether you have settled your invoice or otherwise].  The Council may, however, be able to move you to a different trade mission at no additional cost if your visa is declined and/or if you encounter an unforeseen event. There are no other acceptable reasons for cancellation after the 10th April 2019. Note: We are generally able to substitute individuals from the same company should one or another fall sick and be unable to attend. Please contact us if this occurs.

General Terms and Conditions

The participant must submit a completed and signed registration form and supplemental application materials, including adequate information on the company's products and/or services, primary market objectives, and goals for participation.

Upon submission of the registration (whether online, via fax, email, post, courier or in person), the participation for the Trade Mission will be binding and the participation fee will be due.

The International Trade Council reserves the right to evaluate the ability of the applicant to meet the participation criteria.

The Trade Mission will take place if a minimum number of 20 companies is reached. In case of cancellation of the Trade Mission for this reason, the participation fee will be refunded in full.

The participant must hold and maintain travel and other appropriate insurances in connection with attendance at, and participation in, the Trade Mission.

Flight from your country of origin to Toronto and all hotel, food or ground transportation expenses outside the denoted meals and activities are borne by the participants

The participant accepts full responsibility for all the business and organizational outcomes arising from their participation. The International Trade Council will not be held responsible for the commercial endeavors of any party that participates in the trade mission.

The participant agrees to provide a 1/2 page biography and photograph of their nominated delegate (person representing their company) at least 6 weeks prior to the date of the trade mission and acknowledges that a failure to do so may mean exclusion from the delegate book.

The participant agrees to provide a 1/2 page company profile and high resolution company logo at least 6 weeks prior to the date of the trade mission and acknowledges that a failure to do so may mean exclusion from the delegate book.

The participant agrees to participate in a separate survey to evaluate the Trade Mission.

The participant agrees that cancellation for trade mission attendance due to non-receipt of a visa is not grounds for a refund; unless the participant informs the Council of their visa non-issuance prior to the 10th April 2019. Should the participant be unable to obtain a visa then they may be transferred to a different trade mission of their choosing which will take place within 12 months of the date of this trade mission.

The participant acknowledges that cancellation due to change of mind, illness/infirmity, weather, natural disaster or other reasons shall not be grounds for cancellation of the agreement between the participant and the International Trade Council and no refund shall be owed on this basis unless requested prior to the 10th April 2019.

The participant agrees that all fees associated with attending the trade mission are the liability of the participant and are due prior to the 21st May 2019; regardless whether the attendee has cancelled or otherwise (unless cancellation is received prior to the 10th April 2019, in which case only 50% of any outstanding dues are payable).

The International Trade Council reserves the right to reject any application without being obliged to discuss the reasons for doing so. Any decision made by the Council will be final and no correspondence will be entered into.

Market Intelligence

Learn more about the Canada market by reading our regular blog updates.

Interested in Sponsoring a Networking Event?

If your organization is interested in sponsoring a panel discussion, breakfast, dinner, social mixer or other event during the Trade Mission to Canada, we’d love to hear from you. Send us a quick email and we’ll get right back to you.

Contacting the Council

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Contacting the International Trade Council

Mission Administrator
Melanie Walker
Email: mwalker@tradecouncil.org

ITC International Headquarters

Rond Point Robert Schuman 11, 1040 Brussels, Belgium
Tel: +32 2 588 5803
Fax: +32 2 588 5804
Email: info@tradecouncil.org
Website: www.tradecouncil.org

United States of America
712 H Street NE, Washington DC 2002, United States of America
Tel: +1 202 869 0988
Fax: +1 202 869 1121

Canada Office
Chairperson: Mr. Akram Hamid
1208-2285 Lake Shore Blvd. W.
Toronto, ON
Tel: +1 416 457 3564
Email: akram.hamid@tradecouncil.org